Watched the NCAA Lacross Championship on Memorial Day, doubt I can get so bored that I'd watch any of the World Cup. For the record, you heard it hear first, Italy wins. Had an ESPN the magazine at a (dull) conference a couple weeks ago, read that one of their best players is actually an American. Sounds about right, best US player goes to the team that wins the whole thing.
Any sport that you show your team pride by buying a scarf will never be understood by me.